Schiller gives us a quick potted history of the iPhone.
Today we're introducing iPhone 5
boom. There it is. "let's take a look!"
and it rises from the center of the stage on a podium. "It is an absolute jewel."
"the most beautiful product we have ever made."
Five rows of apps on the screen.
"Made entirely of glass and aluminum"
Unlike anything made in our industry before. Most challenging engineering our team has taken on
"The thinnest, lightest phone we ever made ... 7.6 mm thin, 18% thinner than the 4S."
112 grams, 20% lighter than the 4S.
"This is the challenge the team has -- can you make a phone that has everything the 4S has, and make it smaller?"
the same retina display, 326 pixels per inch, as its predecessor. 4 inch display.
1136 x 640, 19:6 aspect ratio.
But what is the design center for your phone? It's this: your hand. It should fit beautifully there.
"With the vertical pixels, we're able to add a fifth row of icons ... you see more of the web, more of your email. Your Calendar shows more events."
"all of our software is being updated to take advantage of this gorgeous display. iPhoto, iMovie, Garage Band ..."
But what about the third-party apps? "It runs at the same size. You don't have to stretch or scale it. Black borders on each side."
the great app Djay is being used as an example.
Before and after examples of apps that take advantage of the new display. CNN and OpenTable.
Djay is one of the best apps on the platform. So great.
These are apps that have, apparently, already updated.
Touch sensors have been integrated into the display itself, rather than a layer on top.
Color accuracy is a big deal, since an increasing number of photographers are using the iPhone and accessories for some of their video and photo work.
HSPA+ and DC-HSDPA are also built in.
LTE is a single chip, a single radio, a dynamic antenna that can switch between networks.
"LTE is the most complicated technology ever brought to this Earth."
Sprint is getting LTE too! Not just Verizon and AT&T! Huge!
In the US, working with AT&T, Verizon, Sprint; Bell, Virgin et al in Canada; Singtel and Telstra in Australasia; Deutsche Telecom and EE in the UK.
This is Apple's broadest wireless carrier launch yet.
Still no iPhone for T-Mobile
Loading a music app is 2x faster with the new chip, says Schiller.